Power Your Publicity

Overview: NAWBO-NW hosted Jill Lublin as keynote speaker at the Inland Northwest NAWBO  banquet on October 14.  Lublin is the author of “Guerrilla Publicity”, and “Get Noticed…Get Referrals”. at their Annual Banquet in October. This is a short summary of what she taught us.

Power Your Publicity

Jill’s message was to get visibility for your business without spending a lot of money; instead get exposure and publicity to create interest in your business. What is your story?  It is up to you to tell that story and multiply your message – to get your message out to drive sales and clients to you.
 
Use “Guerrilla marketing” to create your “Oohh, Aahh” factor.  Make people say “I’ve heard of you” upon introduction.  And above all, use networking magic.  To get your message out, use everything you’ve got.  Manipulate the media to your advantage, and become a celebrity in your own back yard.


written by: Billie Moreland, Billie Moreland & Associates